The Immutable Mindset

Sam Huber: Revolutionizing Advertising: A Journey into the Metaverse: Founder @ Landvault

Episode Summary

Welcome to the Immutable Mindset podcast, your ultimate guide to the future of blockchain technology, crypto, and the next evolution of the internet. Our guest today has relentlessly pursued his passion for gaming and creativity while embracing new technologies and pushing the boundaries of what's possible in the world of Web3 and the metaverse. As the CEO of LandVault, Sam Huber has created Metaverse experiences for renowned brands like MasterCard, L'Oreal, and Heineken, as well as Web3 projects like World of Women, Mutant Ape, and Yacht Club. Widely regarded as a pioneer in the industry, Sam's entrepreneurial journey has taken him through numerous successful ventures that include Rogue Trader and BFI. This week on The Immutable Mindset, Adam and Kevin sit down with Sam to discuss the gaming side of the metaverse, where it is currently, and where it is going. Listen in as they talk about how new technologies are shaping the gaming metaverse world; why the key audience and focus is on the upcoming younger generation, and more importantly, how brands can engage them and monetize their entire metaverse experience making it financially lucrative and immensely enjoyable for everyone. Notable Quotes “And so, the metaverse is not meant to replace the real physical world. It's meant to enhance the digital world.” Sam (9:15) “You can get better conversion rates in the metaverse because it's immersive. Because it's entertaining. You can build deeper relationships with customers which are proven to generate more revenue in the future. So, they are already tangible KPIs today that you can use to generate better ROI than you would use on any other platform.” Sam (36:35) Our Guest Sam Huber is the CEO of Land Vault, previously known as Ad Mix, a company of 120 architects, designers, and developers. He is also the owner of Good Morning Web3, an education hub with 30,000 members that serves as a bridge for brands entering the Web3 space. As an early Bitcoin investor and a metaverse landowner, Sam invested in over 20 Web3 companies and was recently ranked as the number 18 LinkedIn influencer in Web3. He's been featured in a CNN documentary Decoded, and covered by media outlets like Fast Company, VentureBeat, TechCrunch, Financial Times, and Nasdaq and could keep on going. Resources & Links Kevin Logan Jr Adam Posner The Immutable Mindset Sam Huber The Immutable Mindset is proudly supported by Metaintro, the professional resume wallet for web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro runs a massive Discord community dedicated to web3 jobs. Around 4,000 jobs are posted in the community a month. For more information on Metaintro, head to or on Twitter at /metaintro. For all episodes and to subscribe, please visit Please follow us on Twitter & Instagram @ImmutableShow Thanks for listening! Check out past shows:

Episode Notes

(01:26) – Kevin and Adam welcome Sam Huber to The Immutable Mindset.

(02:12) – The transition from Formula One to Gaming and Technology.

(04:08) – Gauging the talent pool between Native Web 3 and Hybrid Web 2 and 3.

(06:16) – How a low barrier of entry affects innovation and creativity.

(08:22) – Sam’s definition of the metaverse and whether it will replace real-life experiences.

(10:42) – How new technologies are shaping the future of the gamification of the internet.

(12:35) – What the incentive is for big brands and whether they will embrace this. 

(15:30) – What LandVault is doing in terms of Game-Ads and the gaming industry in general.

(18:41) – Overcoming personal challenges and developing as a leader.

(21:00) – How to engage and monetize experiences in the metaverse.

(25:09) – What will it take for people to engage in this 3D reality?

(26:20) – Focusing on the younger generation to grow the metaverse.

(27:17) – Sam, the pioneer.

(27:58) – Talking about education and Web3.

(30:09) – On Generative AI and Metaverse working together.

(33:38) – Not everyone can be a creator.

(35:22) – On educating people on the foundational pieces of the metaverse.