Welcome to the Immutable Mindset podcast, your ultimate guide to the future of blockchain technology, crypto, and the next evolution of the internet. In this episode, we talk about the future of blockchain digital assets and Web3. We are delighted to be joined by Max Comparetto. Max is a co-founder of Salesforce Web3 Studio and a force in the Web3 world and digital assets. Despite initially studying international affairs and Spanish at the University of Michigan, he broke boundaries to become a pivotal figure in technology. Max's relentless drive, curiosity, and immutable mindset led him to Salesforce, where he bridges the gap between Web2 and Web3, revolutionizing the industry with a seamless customer experience. He excels in smart contract templates, Web3 data models, collection monitoring, wallets, and risk sharing. Kevin and Adam sit down with Max, and they discuss his path to entering the software industry. They delve into Max's experience as a technical recruiter and his transition to working at Salesforce. Max shares his fascination with DeFi and self-custody, which he attributes to his Italian heritage. The conversation also touches on the challenges faced by developers and Max's current work at Salesforce, specifically his involvement in developing a new user-friendly Web3 product that aims to connect people worldwide to the third version of the web. They also explore topics such as NFT management, blockchain transactions, and the tokenization of real-world assets. Additionally, they delve into how brands are increasingly taking ownership of the customer journey within the realm of Web3. Notable Quotes “Owning the customer journey, and interacting directly with digital assets, are two different things. You can own more of the customer journey and not have greater exposure to digital assets, and that is definitely the truth of what I see most often with brands. Brands want to take on more of the responsibility for engaging directly with the communities that these types of things can attract. They want to engage with these communities, and they want to engage with consumers who are engaging with digital assets, but they don't want direct exposure to digital assets themselves.”- Max (46:03) “To securely hold value and have it be truly, like, immutable and like protected and then have the true freedom of choice because without holding something in custody, something you don't really have, like true freedom, you're like, asking for someone's permission to do something with your stuff. It hits me so deeply. And then when you see situations where trust is abused or destroyed or deteriorated to some degree it just makes no question at all like you're kind of, I don't know, the conviction in the future of things being driven in a self-custody way”- Max (20:16) Our Guest Max Comparetto is a Web3 and Salesforce expert, leveraging blockchain and CRM to drive business growth. With a strong background in decentralized technologies, he leads successful projects, bridges the gap between traditional practices and emerging solutions, and provides strategic guidance for digital transformation. Resources & Links Kevin Logan Jr https://www.linkedin.com/in/kevinloganjr/ https://www.instagram.com/kevinofalltrades/ Adam Posner https://www.linkedin.com/in/adamjposner/ https://www.thepozcast.com/ The Immutable Mindset https://twitter.com/ImmutableShow https://www.instagram.com/immutableshow Max Comparetto https://www.linkedin.com/in/maxcomparetto/ www.salesforce.com/products/web3/overview The Immutable Mindset is proudly supported by Metaintro, the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro runs a massive Discord community dedicated to web3 jobs. Around 4,000 jobs are posted in the community a month. For more information on Metaintro, head to https://bit.ly/metaintrowebsite or on Twitter at /metaintro. For all episodes and to subscribe, please visit https://the-immutable-mindset.simplecast.com Please follow us on Twitter & Instagram @ImmutableShow Thanks for listening!
In This Episode