Welcome to The Immutable Mindset podcast, your ultimate guide to the future of blockchain technology, crypto, and the next evolution of the internet. Our special guest this week on The Immutable Mindset is a true pioneer in the tech and digital marketing world. He has been at the forefront of innovation since the mid 90 from brokering banner ads for Yahoo! Charles Adkins is the global leader of business development for Aptos, a layer one blockchain company. He started one of the first digital marketing agencies in the US, F5 Consulting Group with Yahoo as the first client. Having worked for leading brands including Nike, Disney, and Red Bull, in 2014 Charles ventured into crypto where he consulted for Polygon, Cardano, Chainlink, and Coin Telegraph. Today Kevin and Adam sit down with Charles to talk about Web 3.0, blockchain, and the metaverse. Notable Quotes “My short definition of the Metaverse is the immersive continuum of the internet. And so that's just something that I use. As you know, I think everybody has seen Ready Player one. They think it's a dystopian future of like everyone's going to be sitting around in their, their house with, you know, VR goggles on running around in a circle. And that's just not going to be the case. You know we'll see and we have been seeing are actually take off first. And that's kind of the first step into just a more immersive environment around you.” Charles (27:10) “My biggest piece of advice is, please separate the technology from cryptocurrency. That’s always been the biggest hurdle that I have faced when dealing with these major brands. You start talking to them about blockchain and NFTs and what they can do and they say, we can’t handle bitcoin. Yes, they are loosely related in a technology space but it’s just so far apart. So I think if every brand can take the time to understand how different those two things actually are; that would be super helpful.” Charles (41:53) Our Guest Charles Adkins is the global leader of business development for Aptos, a layer-one blockchain company. He has been a pioneer in the tech and digital marketing world having started one of the first digital marketing agencies in the US, F5 Consulting Group with Yahoo as the first client. Charles has worked for leading brands including Nike, Disney, and Red Bull. In 2014 Charles ventured into crypto where he consulted with Polygon, Cardano, Chainlink, and Coin Telegraph. Resources & Links Kevin Logan Jr https://www.linkedin.com/in/kevinloganjr/ https://www.instagram.com/kevinofalltrades/ Adam Posner https://www.linkedin.com/in/adamjposner/ https://www.thepozcast.com/ The Immutable Mindset https://twitter.com/ImmutableShow https://www.instagram.com/immutableshow Charles Adkins https://www.linkedin.com/in/charlesxadkins/ Mentions https://en.wikipedia.org/wiki/Gary_Gensler https://www.linkedin.com/in/johnkraski/ The Immutable Mindset is proudly supported by Metaintro, the professional resume wallet for web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro runs a massive Discord community dedicated to web3 jobs. Around 4,000 jobs are posted in the community a month. For more information on Metaintro, head to https://bit.ly/metaintrowebsite or on Twitter at /metaintro.
In This Episode
(01:41) – Kevin and Adam welcome Charles Adkins to The Immutable Mindset.
(03:02) – Initial perception and early thoughts on Web 2.0
(05:08) – Drawing on the parallels and developments between Web 2.0 and Web 3.0.
(08:52) – Transitioning into Web 3.0 while being surrounded by skeptics.
(15:01) – On brands mixing Web 2.0 and Web 3.0 marketing strategies.
(21:25) – How to get people interested in this industry.
(23:25) – On containing the FOMO around the digital space.
(27:09) – Describing Metaverse and its impact over the next decade.
(29:44) – How little kids have taken the metaverse with games like Roblox.
(32:29) – The biggest risks brands are facing.
(34:49) – Successful strategies brands have used to navigate Web 3.0
(37:22) – The biggest threat facing the Web 3.0 ecosystem.
(41:53) – The biggest advice for brands
(43:09) – Charles takes the lightning round.